Carotenes (Vegetable) are pigments, bright red, yellow and orange hues found in vegetables like carrots, , pumpkin, sweet potatoes, broccoli, spinach, kale, tomatoes and bell peppers. This pigment is used as a natural coloring agent, approved as a food additive by the European Union, to be used in food and beverages to impart yellow/orange color. Carotene has two primary isomers, α-carotene and β-carotene. β-Carotene is the more common form of the two and can be found in yellow, orange, and green leafy vegetables. Human body converts carotene into vitamin A(retinol), as it enters the body.
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