Go for pure kesari powder without any artificial colors in it. Buy in sealed pack after checking its expiration date.
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Kesari Powder is red-orange color powder obtained from the saffron threads. Saffron threads are the dried stigma of the crocus sativus Linnaeus in the Iris family. Once the threads are properly dried, they are ground to fine powder. It is used to add color and flavour to Indian desserts and rice dishes.